PENGABDIAN KEPADA MASYARAKAT PEMANFAATAN TEKNOLOGI INFORMASI APARAT DESA PEKON PANUTAN

Abstract

This community service activity was conducted in Pekon Panutan with the aim of improving the digital literacy of village officials and MSMEs in facing the era of digital transformation. The main problem faced was the low utilization of technology in village government administration and local product marketing. The activity methods included training, direct mentoring, and the implementation of the Village Information System (SID) and digital marketing. The results of the activity demonstrated an increase in the ability of village officials to manage administrative data efficiently and transparently, as well as an increase in the skills of MSMEs in marketing their products online through social media and marketplaces. This activity contributed to increasing the efficiency of public services and strengthening the local economy. Going forward, ongoing mentoring is needed to ensure the sustainability of technology implementation at the village level.